As we first reported in August, the campaigning body Save Kids' TV is joining forces with the Children's Film and Television Foundation to become the Children's Media Foundation (CMF). 

In a statement Save Kids' TV, which the Writers' Guild has supported, said:

The CMF’s remit will be dynamic and evolve to suit the ever-changing needs of the audience and the industry. However it will be built on the following foundations: 

  • Its purpose will be to pursue quality in children’s media of all kinds, on all platforms.
  • It will speak for children and young people, who, as a group, are frequently disenfranchised and ignored. 
  • It will also act as a critical champion of the children's media industries and provide briefings and information to government and the media.· It will act as the Secretariat for the new All-Party Parliamentary Group on Children’s Media and the Arts.
  • It will work with the academic community to stimulate and disseminate research around kids and media.
  •  It will provide online resources and organise events and meetings on children’s media and the issues of current concern.
  • It will provide a focus for parents, educators, children’s charities, policy makers, and the press, on all matters relating to children and their media lives.
  • It will be professionally managed and supported through fundraising
For more on the CMF, read the latest newsletter from Save Kids' TV.

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